70s arcades (coin-operated machines providing video gaming and placed in public places) was the prototype for these simple mechanics which have made mobile apps so popular now.
Hyper-casuals are probably not so new as they seem to be. So, this entertainment is highly addictive.Īlexandre Yazdi, CEO of Voodoo, a popular mobile apps publisher, described hyper-casual gaming in his interview as ‘really focused on intense and interesting core fun’. It’s of no importance how much time the user has: it’s easy to play and no time needed to learn the rules. Hyper-casual is considered to be a popular genre due to intuitive mechanics providing players with a pleasant pastime. Let’s speak about their main features, mechanics, ways of monetization, top hyper-casual downloads and market trends to learn how this field of game development outsourcing can lead to high revenues via boosting ad-supported monetization. Moreover, in the ironSource blog, it’s calculated that hyper-casual players watch the ads 2x more than other gaming categories, and that is a clue to hyper-casual’s popularity in the market (they can be highly monetized). Hence, ad-supported monetization gives high revenues, and this type of game is in increasing demand on the market.Īs it was reported by Omer Kaplan, co-founder of ironSource (an advertising technology company), since January 2020, hyper-casual games have 17.6 million of daily installs, which is 12.5% of total downloads.
They offer instant entertainment and simplicity while making gameplay addictive and engaging. Hyper-casual games are light-weight apps with plain mechanics.
0 kommentar(er)
